.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, once adapted to snagging billions in equity capital each year, have actually brought up almost $360 million so far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That decline is because of market concentration, increased regulative stress, and financial uncertainties.ADWEEK talked to five VCs that continue to purchase adtech providers, in spite of these challenges, concerning what they are seeking as well as what they avoid. Probably unsurprisingly, these clients are targeting possibilities in privacy-focused modern technologies and also industry-specific places including linked television.